Company Brain · Beta

Every relationship.
One connected story.

Connect the people, companies, conversations, and activity already flowing through your business. Find the context behind a contact, see who is engaged, and go into your next conversation prepared.

Explore →Setup

Fictional demo data·Filters, search and rows are live

web.parallellabs.app/peopleLive

All people

Every person, their complete context
8 peopleFictional demo data
Maya Mitchell VP, Operations at Harborline Systems m.mitchell@harborline.test
11Linked records
4Connected sources

Latest signal

Replied

Source breakdown

Smart List3
Sequence4
Inbox3
CRM contact1

All activity

  • Replied to the sequence
  • Messaged the website agent
  • Inbound message, pricing question
  • Booked a 30 minute call
  • Sequence step 2 sent
  • Email opened twice

Connected profiles

Know the person. Understand the history.

Search by name, company, email, or phone. Open a relationship brief or a full profile to see contact details, company context, and the records behind the relationship.

EngagementPrioritize human replies, inbound messages, agent conversations, and bot-filtered sequence clicks and bookings.
All activityInspect the detailed sequence timeline, including opens, clicks, scheduling events, completed calls, and status changes.
Data sourcesFollow linked source records to understand where your team knows someone from.
A connected profile in Company Brain showing contact details, linked records, and the activity timeline behind a relationship. Fictional demo data.
Full profile: contact details, linked records, and the activity behind them.
A company network in Company Brain showing the people and sources connected to one business. Fictional demo data.
Company network: the people and sources connected to one account.

Company networks

See the account. Connect the people.

Open a company from the directory or a person's profile to explore the people and sources connected to that business.

Before a meetingReview the latest interaction and the other people involved at the account.
During a handoffHelp the next teammate follow the source evidence and conversation history.
When following upStart with recent human engagement, then inspect the actual interaction before taking action.

Identity review

Better context starts with better connections.

When identifiers are ambiguous, Company Brain makes the evidence visible so you can review how records were connected.

Needs reviewFind uncertain identity matches from the directory.
Inspect the evidenceReview matching identifiers and the records linked through them.
Correct a matchDisable an incorrect shared matching key and confirm the review. New ambiguity can be flagged again.
Identity review in Company Brain showing matching identifiers and the records linked through them. Fictional demo data.
Identity review: see the evidence behind a match before you confirm it.

Connected sources

Your business context. In one place.

01

Native activity

  • Smart Lists, sequences, campaigns, agent conversations, and inbox activity contribute context.
  • Internal sources are always on.
  • Source records stay inspectable from each profile.
02

CRM + meetings

  • Select one connected CRM: HubSpot, Salesforce, or GoHighLevel.
  • Enable Google Calendar or Zoom activity sync.
  • Meeting matching depends on identifiable external attendee data.
03

Custom workflows

  • Use the People API to find resolved people, retrieve profiles, and explore company networks.
  • Create and manage custom text activities for milestones and handoffs.
  • A source and external ID make repeated activity submissions idempotent.

Get started: find it, connect it, explore it.

1. Open Company Brain in the right workspace.

Sign in to Parallel AI and select the company you want to work in. In the sidebar, expand Find & Enrich and select Company Brain, currently marked Beta.

The setup guide introduces the identity graph and your sources. You can reopen it from the question-mark icon beside the Company Brain action row. Choose Explore to enter the directory.

The built-in guide explains native sources, CRM selection, and meeting activity setup. Fictional demo workspace.
The built-in guide explains native sources, CRM selection, and meeting activity setup. Fictional demo workspace. Click to enlarge.

2. Check your sources and select a CRM.

Open Settings → Sources. Internal activity is always on. If you want CRM data, choose the relevant connection under CRM connections; your selection saves immediately. You can select one CRM connection at a time.

If none appears, go to your company's Settings → Integrations, connect a supported CRM, and return to Company Brain. Back in Company Brain → Settings, use Sync now to queue a people sync. Allow processing time before expecting imported records to appear.

Company Brain settings: people sync, activity sync, and data sources.
Company Brain settings: people sync, activity sync, and data sources. Click to enlarge.
Select one connected CRM. Connection names and states shown here are fictional.
Select one connected CRM. Connection names and states shown here are fictional. Click to enlarge.

3. Enable Calendar or Zoom activity.

Open Settings → Activity sync → Configure. In Connected apps, select a Google Calendar or Zoom account. Use Connect if you need to add one, then Enable to turn on its sync.

Once enabled, the card shows Sync, Pause, and the last sync time. Use these controls to refresh or pause the connection. Matching depends on the attendee information the app supplies; not every meeting will identify a client.

Google Calendar and Zoom sync controls with fictional connected accounts.
Google Calendar and Zoom sync controls with fictional connected accounts. Click to enlarge.

4. Follow one relationship from start to finish.

  1. Search for a person or company in the directory.
  2. Select a row to inspect its relationship brief, or click the person's name for the full profile.
  3. Read Engagement for recent human signals and All activity for the detailed sequence history.
  4. Open Data sources to understand how the records were connected.
  5. Click the company name to explore its network and the other people involved.

A useful first exercise: Pick an account you are actively speaking with. Find the latest reply, identify the other people at that company, and review the sources behind the relationship. You now have a concrete starting point for your next conversation.

A few things to know.

Do I need to connect a CRM first?

No. Internal Parallel AI sources already contribute. Add a supported CRM when you want to bring its people and company data into the picture.

Do email opens count as engagement?

No. The directory prioritizes human engagement. Sends and opens do not rank as engagement; detailed sequence tracking, including opens, appears in All activity.

Will every meeting appear in All activity?

No. Synced meeting records and custom activities are separate from the sequence tracking stream in All activity. Meeting matching also depends on the attendee information available from your connected account.

Where can I read the launch announcement?

Read the Parallel AI blog for the launch story and more examples.

Start your next conversation with context.

Choose your company, then open Find & Enrich → Company Brain.

ExploreDemo